How to Craft the Ideal Elevator Speech

Public speaking can be intimidating, but mastering a few key strategies can make a world of difference. Whether you’re presenting to a large audience or introducing yourself in a networking setting, learning how to craft the ideal elevator speech is essential. A well-prepared elevator speech helps you communicate your value quickly and effectively, making a lasting impression. In this article, we’ll explore common public speaking mistakes, top tips for confident delivery, and how to create a compelling elevator speech that sets you apart.

How to Craft the Ideal Elevator Speech

Networking is one of the key tools that can make the difference between a good career and a great career. Many people shy away from networking or fumble around when meeting new people because they don’t know what to say about themselves. They’re missing an opportunity to connect with the very people who need them! The secret is in crafting a short and powerful “elevator speech.”

The most effective elevator speeches are succinct, carefully-crafted messages that immediately tell someone why he or she needs to hire you. An elevator speech should tell the listener:

1.     What you do

Consider what you do. Then think about how you distinguish yourself from the other people in your niche and what makes you unique and memorable.

2.     Who your target audience is

Visualize your ideal audience member. Think about what that person is lacking or what problems they have.

3.     What need you fill

In this step, think about how you fill the need of that audience and what skills or talents you have that they need.

4.     What result you would like from this encounter

The last part of the elevator speech helps you to take this contact to the next level. What are you looking for? A meeting? A name of someone who can help you? A resource? Ask!

This type of elevator speech focuses on your target audience: what they lack, what they need and why you are the best person to solve their problems. This type of message is more likely to encourage your listener to talk to you, find out more about what you do, have another meeting and eventually hire you or refer you to someone who will hire you.

Put these elements together using the following template:

As a____________________________________________________

(Describe yourself)

I help____________________________________________________

(Your target audience)

to_______________________________________________________

(Describe the need that you fill for your target audience)

so that they ________________________________________________

(The benefits that they gain)

Here’s what I would love for us to do: _____________________________

(Your goal from this encounter)

You can refine your Elevator Speech in a few ways:

1. Change any long words or jargon into everyday language

2. Cut out unnecessary words

3. Finalize your speech by making sure it is no more than 90 words long (excluding the last part where you state your goal).

Practice your speech so that you are comfortable with the message, and you feel authentic when saying it. Try it out in front of a mirror and then say it to your family and friends.

5 Common Public Speaking Mistakes

Even though most people don’t enjoy public speaking, there are strategies to doing it well. You don’t have to be a professional speaker to make an impact on your audience. One way to feel most comfortable speaking in front of others is to recognize and avoid these top 5 mistakes.

1.   Memorizing or reading your entire presentation.

Your audience came to hear you speak to them – not read or deliver a rote, memorized performance. Your responsibility is to communicate with your audience, not at them. By treating your audience as if you were having a conversation in your living room, you will find that you are much more comfortable and in better control of your nervousness.

2. Not knowing your material.

If you are not familiar with your words or how your speech or presentation is meant to flow, then you are likely to make more errors. Making a mistake or two is not the issue – making a lot of them is!

3. Speaking too fast.

Controlling your speed is extremely important if you expect your audience to be able to understand what you are saying. Listening to someone move at 100 mph takes much more energy than listening to them at 75! Incidentally, talking at a furious pace saps your energy as well.

4. Staring at an object on the wall.

You should not focus your attention on a spot on the wall or above the heads of your audience. Look the audience in the eye. Make that contact with your listeners, and you will then be aware of their reaction to you. Remember, public speaking is a form of communication. If you are not making eye contact, then you are not communicating.

5. Running Out of Air.

Breathlessness on the podium is one of the most common mistakes made because many novice speakers do not think to breathe. If you wait until you are totally out of breath, you will then be required to inhale a huge amount of air in order to fill your lungs. In doing so, you will experience breathlessness and a tightness in your chest. My advice is to learn to breathe with the support of your diaphragm – truly the best means of controlling nervousness – and then practice supplementing your air supply before you are depleted.

These 5 common mistakes can be easily rectified if you know your material, converse with your audience, learn how to control your speed, make eye contact with your listeners and remember to breathe.

8 Top Public Speaking Tips

So, you’ve got to give a speech in public? Once your stomach stops churning, here are some public speaking tips that should make your job easier.

1. Outline your speech

Write out what you are going to talk about. Your outline should cover all the points you want to make in your speech, in a reasonably logical order.

2. Make notes

One of the easiest ways is to use old-fashioned 3×5 index cards. Each one should have a bullet point on it that you can expand on. If you’re using a PowerPoint slide show, then this should give you the basis for your notes.

3. Practice your presentation

Stand in front of a mirror and practice your speech. If you’re likely to be embarrassed, do this while no one else is at home. Speaking out loud is a necessary part of this practice. Sure, it may be uncomfortable the first few times you try it, but you’ll get better as you go along. Note where you stumble—this will help you decide where you need to change your speech slightly.

4. Talk to one person

It doesn’t matter whether you’re talking in a business meeting with one other person or addressing hundreds, or even thousands, of people. Talk as though you are talking face-to-face with one person. If you’ve got a large audience, focus on one person and talk to them.

5. Stay away from humor

Unless you’re a renowned after dinner speaker, humor is best left out of your speech. Not everyone shares the same sense of humor so you’re likely to either fall flat (no one will laugh) or you’ll offend someone unintentionally. It’s safest to just avoid humor unless it’s spontaneous.

6. Don’t fidget

If you’ve got a podium then there’s a natural place to put your hands. If you haven’t, plan ahead of time what you’ll do with your hands so you don’t fidget or gesture too much. Fidgeting makes you look nervous!

 7. If you stumble, carry on

Most of your audience will be relieved that it’s not them giving the speech. If you stumble, recover as fast as you can. Do your best not to get flustered and make sure you keep your place in your speech so you can recover from any glitches quickly.

8. Keep it short

Unless you’ve been told that you absolutely have to speak for a set amount of time, stick to the idea that less is more. Don’t bore your audience. Ideally, they should be wanting more when you’ve finished your set speech.